digital marketing consultants

Learn more about us

Why you should hire us?

Five reasons why we can help you improve your digital marketing ROI

Online Focused

Sure we read the newspaper, look at billboards and watch television. We just prefer to do it on the Internet.

Content, Content and more Content

Understanding what to say and using the right vocabulary to say it is golden when building your online brand. We can help you create effective content that engages your online audience and connects with your brand.

We like to measure everything twice

Some people don’t like to measure in fear of coming up short on expectations. We like to use measurement as a reason to improve on them.

Online strategic planning

It’s easy to build a website or setup a Google Adwords account. But why would you? We can help answer that one for you.

Digital marketing experience

We’ve been dreaming up digital ideas and creating online marketing strategies since the invention of Gropher protocol. Look that one up!

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs - Entrepreneur

Our Services

Strategic Consulting

 If you’re a marketer chances are you know all about the Internet and realize how important it is to create a marketing plan that leverages its power. Whether it’s a brand message or a sales campaign, in today’s world it’s imperative that you include online media in your efforts. The challenge most face when doing this is designing an effective strategy for reaching their target audience.

Search Engine Marketing

Google is the world’s new phone book. When you want to find a product or service the first thing most people do is “Google it”.  Whether you use Google, MSN, Yahoo or some other search engine, as a business you want your name to come up at the top of the search list when a potential opportunity is being researched. We will review your site, highlight the opportunities for improvement and build you a plan with recommendations on how to enhance your search performance.

Performance Measurement

The Internet is changing how we think when it comes to marketing. This change is the result of our ability to measure performance instantaneously. Real-time analytics, usability tools and marketing campaign measurement are just a few of the things marketers have that will help you improve your return on investment. We will help you identify your online objectives, define your targets and plot a road for how to achieve your online marketing goals.

Social Media Consulting

Networking and building relationships with friends, business associates, clients and family members is nothing new. We instinctively reach out to others for companionship and support. For decades we have invented ways to build and maintain relationships. From homing pigeons to telephones, we need to connect – to reach out. We can help you build brand relationships using leading online social networks. We look at your brand and create a plan that fits it.

Website Development

Web development is the first and probably most important step to getting your business online. Your online identity or brand will set the stage for how others interact with your company. It’s incredibly important to your company’s creditability that the first impression is reflective of your brand. We can help you build a complete online solution from the ground up with flexible content management systems that allow you to easily manage your own site.

Content Marketing

One of the most important components to any online marketing campaign is content. If you’re not creating it, updating it and finding new innovative ways to distribute it you’re missing a huge opportunity. Many large brands are shifting gears away from buying ads and focusing all their attention on creating great content that can be spread around the world using a numerous online tools. We can help you develop and implement a content marketing plan that will put your brand in the crosshairs of your customer.

User Experience Design

Website design starts with understanding your visitors and how they use your website. We work with a number of top UX designers to help build a website architecture that aligns perfectly with your visitors needs. Using a series of proven methods including online visitor surveys, user testing and website behaviour tools, we listen to you and your visitors before we design and architect your new website to ensure we surpass your expectations.

Custom Application Development

We build custom web applications so when you can’t find something that fits your needs or your needs involve integration with other business systems we can help you out. We will develop a functional requirements assessment, prototype the application using our wireframing tools and using Agile development we will build your custom application from the ground up keeping you involved. Our developers are well versed in both Open Source and proprietary software development languages.

Everything should be made as simple as possible, but not simpler.

Albert Einstein

Our Team

We believe in creative ideas that help you market your business in a simple, cost-effective manner.

Phil Swinney

Phil Swinney

Senior Consultant

Phil is driven by the desire to communicate change in the world of marketing. The evolution of the Internet and its role in changing how companies market their brand provides continual inspiration. Having worked in both the marketing agency world and in software development, Phil completely gets the need for a balance between online strategy, creative ideation and technical delivery. As a consultant he can help your company find the right mix of online marketing, technical optimization and ROI.

Heather Laura Clarke

Heather Laura Clarke

Journalist & Content Expert

Heather Laura Clarke is a journalist and columnist whose work appears in newspapers and magazines across Atlantic Canada. She is also a scriptwriter, online content whiz, and copywriter who is finicky about the proper use of an em dash.

Phil Swinney

Phil Swinney

Senior Consultant

Phil is driven by the desire to communicate change in the world of marketing. The evolution of the Internet and its role in changing how companies market their brand provides continual inspiration. Having worked in both the marketing agency world and in software development, Phil completely gets the need for a balance between online strategy, creative ideation and technical delivery. As a consultant he can help your company find the right mix of online marketing, technical optimization and ROI.

Heather Laura Clarke

Heather Laura Clarke

Journalist & Content Expert

Heather Laura Clarke is a journalist and columnist whose work appears in newspapers and magazines across Atlantic Canada. She is also a scriptwriter, online content whiz, and copywriter who is finicky about the proper use of an em dash.

Digital Marketing Facts

Smart marketers know that online marketing is effective, measurable and easily accessible. Are you taking full advantage of your online marketing opportunities?

6

Billion mobile phone users by 2017

1873

Google’s earnings in USD per second

195

 Million tablet computers sold in 2013

138

 Billion $ spent in online marketing for 2014

Our Blog

Our Blog

5 Things to remember when creating your online marketing plan

Online marketing is mainstream. It's no longer an accessory to a campaign, most often it's the focus of your marketing activities. If you're not a sophisticated online marketer your probably still pushing your audience online to learn about your product or service. If you are knowledgeable in the space chances

Read More

Feeling the social pressure to support ALS?

It's always great to see how the power of the Internet can have such an incredible influence on a fundraising. The KickStarter potato salad promotion , Movember for Testicular Cancer and now the ALS Ice Bucket Challenge are great examples of how the convergence of a great cause, a big idea

Read More

@philswinney Twitter

  • Google thoughts: About the Keyword https://t.co/uFbZeDOi2M

    Phil Swinney about 15 hours ago
  • Google thoughts: Strengthening the security of your Google account https://t.co/AmBuO3H1qm

    Phil Swinney about 2 days ago
  • Analytics: An Easier Way for Everyone to Improve the Customer Experience: Meet Google Optimize https://t.co/HtuL83eX3V

    Phil Swinney about 2 days ago

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Digital Marketing Consulting Services